In episode # 697, Eric and Neil go over why they spend so much money on this podcast. Tune in to hear why providing something away free of charge can be a great concept.
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[00:27] Today’s Topic: Why We Spent $46,452 on Marketing School [00:42] Eric and Neil delight in doing this podcast. [01:15] They had a hard time with quality and methods at first, however eventually found their stride. [01:21] Now, they invest money on introduction and outro music, editing, studio time, and so on. [01:40] Advertisements and hosting are another expenditure. [02:05] Neil doesn’t like investing money if he doesn’t need to. [02:49] Eric believes he has made a minimum of $100,000 from producing this podcast, while Neil believes he has made $0. [03:22] Neil does the podcast because he thinks in the “rule of 7”. [03:40] The podcast is among the 7 touchpoints he uses to remain top-of-mind. [04:20] Marketing is going to get harder and harder, so having multiple touchpoints is very important. [05:00] Eric and Neil could make more money monetizing the podcast, however they have decided it’s more helpful to keep it totally free. [05:15] This podcast was on the Entrepreneur Network, however they didn’t desire to check out advertisements during the program, so they got booted. [05:50] Conservatively, they might be making $200,000/ year off the podcast alone. [06:10] They believe you must do things for totally free as long as you enjoy it and something great comes from it. [06:50] They are playing the long video game. [07:10] Often, they get excellent ideas while dealing with the podcasts completion up making them cash. [07:50] That’s it for today! [07:53] Go to Singlegrain.com/ Giveway for a special marketing tool free gift! Leave some feedback:
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Eric and Neil enjoy doing this podcast. Eric believes he has made at least $100,000 from producing this podcast, while Neil believes he has actually made $0. Neil does the podcast due to the fact that he thinks in the “rule of seven”. Eric and Neil might make more cash monetizing the podcast, however they have actually chosen it’s more advantageous to keep it free. Often, they get excellent concepts while working on the podcasts the end up making them cash.