CBO Or ABO For Facebook Ads?

CBO represents Campaign Budget Optimization and it is supposed to be obligatory this year. However, reports state that it might be extended once again. So when it comes to marketing with Facebook Ads, should you be using CBO or ABO (Ad Set Budget Optimization)?

Listen in to Fred Lam to hear what he does with CBO projects and if you need to be using CBO or ABO for your Facebook Ads.

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